Apple accelerating custom chip development

May 30, 2013 by  
Filed under Apple iPhone

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Apple has seen a few high-profile departures of its silicon experts for graphics giant AMD. For example, Apple’s lead chip designer Jim Keller left the company last August to join AMD’s Mark Papermaster, who was briefly Apple’s VP of iPhone engineering.

Another example: Wayne Meretsky, who is known for his work on Macs and other Apple products, in January became AMD’s VP of Software Development. And perhaps most importantly, director of graphics architecture Raja Koduri in April left for AMD, where he had previously worked before Apple poached him in April 2009.

Now, Apple is striking back. According to a number of job listings and LinkedIn profiles, Apple this year picked up at least a dozen former AMD graphics engineers for Orlando Design Center, its rumored brand new shop for custom chip development. These hires indicate Apple’s accelerated custom chip development as the firm seeks to further distance itself from rivals, whose products mostly incorporate off-the-shelf chips…(…)
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Apple accelerating custom chip development” is an article by iDownloadBlog.com.
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